Mobile App Revenue in App Store and Google Play Rises to $50B in H1 2020

Sensor Tower shares new data showing the state of the global mobile app market. Look at the key figures and trends for app revenue and installs in the first half of 2020.

June 30, 2020

Mobile consumers worldwide spent more than fifty billion U.S. dollars across the two globally largest app stores over the first half of the year (H1 2020). It is reported in the new mobile app market data just published by Sensor Tower, a leading mobile app market data and analytics company. Earlier, it shared an updated forecast for the global app market size, now expecting it to reach $171 billion by 2024.

According to the newly released estimates of Sensor Tower's analysts, the $50.1 billion total for H1 2020 is up 23.4% from H1 2019 when the combined mobile app revenue in both stores was $40.6 billion (for further comparison, it was up 20% from H1 2018). This amount consists of $32.8 billion for the App Store and $17.3 billion for Google Play (up 24.7% and 21% from last year, respectively).

First-time app installs in H1 2020 grew to 71.5 billion, which is 26.1% more than during the same period of the previous year. Individually, the App Store and Google Play generated, respectively, 18.3 billion downloads (up 22.8% year-over-year) and 53.2 billion (27.3%).

In addition to global app revenue and downloads, Sensor Tower also shared the same estimates for mobile games alone. Mobile gaming apps are reported to have grown in H1 2020 by 21.2% compared to H1 2019 and reached $36.6 billion across the two largest app marketplace platforms globally. It includes $22.2 billion on the App Store (up 22.7% year-over-year) and $14.4% on Google Play (19%).

First-time downloads of mobile gaming apps soared to a total of 28.5 billion in H1 2020 (a 42.5% rise from H1 2019). Google Play accounted for the overwhelming majority of the new installs (and of the growth), with 22.8 billion downloads (up 46.2% from last year) against 5.7 billion on the App Store (29.5%).

As far as specific mobile apps are concerned, Tinder is reported to have earned $433 million across Apple's App Store and Google Play combined. In spite of a 19% decrease compared to the first quarter of 2019, which could be a result of the known changes in the consumers' behavior caused by the COVID-19 pandemic and social distancing requirements, Tinder stayed the top grossing non-gaming app worldwide. YouTube is #2 with $431 million. TikTok is #3 with $421. Next in the top ten rankings come Tencent Video, Netflix, Disney+, iQIYI, Google One, BIGO LIVE, and LINE Manga.

The list of the top ten non-gaming mobile applications by downloads in H1 2020 across both app stores is as follows #1 to #10: TikTok (626 million installs), WhatsApp, ZOOM, Facebook, Instagram, Messenger, Snapchat, Likee, Netflix, and YouTube.

Among gaming apps, PUBG Mobile by Tencent became the top grossing mobile game in H1 2020, with $1.3 billion earned globally on the App Store and Google Play combined. In the list of the biggest earners, it is followed by Honor of Kings ($1 billion), Monster Strike ($632 million), Roblox, Coin Master, Candy Crush Saga, AFK Arena, Gardenscapes, Fate/Grand Order, and Pokemon GO. By downloads, the leaders are PUBG MOBILE, Garena Free Fire, Hunter Assassin, Brain Out, Gardenscapes, Subway Surfers, Save The Girl, Ludo King, Brain Test, and Johnny Trigger.

The full report provides more details along with charts.