App Market Surges During COVID-19 Pandemic

Q2 data from App Annie shows the upsurge of the global market of mobile apps pushed to record highs in spending, downloads, and usage. See the new stats.

August 02, 2020

According to the new data just shared by app analytics company App Annie, the second quarter saw an overwhelming growth of the global market of mobile apps. As the world kept struggling against the COVID-19 pandemic, the lockdown and stay-at-home measures imposed all over the globe appear to have played an important role in sending the app usage, downloads, and spending figures for both the App Store and Google Play to all-time record highs.

Consumer spending in iOS and Android apps combined, for instance, reached an unprecedented $27 billion in Q2 2020, including $17 billion on Apple's App Store and $10 billion on Google Play (up 15% and 25% from Q2 2019 respectively). In addition to $23.4 billion earlier reported by App Annie to have been spent in the first quarter across both app stores, that is the $50.4 billion total for the first half of 2020, which basically corresponds to the $50.1 billion estimate by Sensor Tower we told you about earlier.

Among all applications, mobile games accounted for as much as 85% of the overall amount spent by consumers on Google Play (65% on the App Store), mainly on in-app subscriptions. The biggest markets were the United States and China on iOS, as well as the United States, Japan, and South Korea on Android, with the U.S. and Japan as the key drivers of the growth on both platforms.

App usage in the second quarter rose by 40% year over year. It achieved a monthly all-time high in April when users spent a total of more than 200 billion hours in mobile apps. As far as some large country markets are concerned, usage in India, Italy, Indonesia, and the U.S. grew by 35%, 30%, 25%, and 15% respectively in Q2 2020 from the fourth quarter of last year.

App downloads increased to 35 billion in Q2: 10 billion on the App Store (up 20% year over year) and 25 billion on Google Play (up 10%), with non-gaming apps accounting for 70% and 55% of all downloads on each marketplace respectively. The leading markets by downloads were the U.S. and China for iOS, and Brazil and India for Android. It is also worth mentioning here that downloads in the country of Saudi Arabia were at a monthly record high in April, up 100% from last year on the App Store; as a result, Saudi Arabia was one of the two key drivers of the global growth in iOS app downloads together with the United States of America. On Google Play, the largest growth drivers were Brazil, India, and Indonesia.

Here is how the lists of the top mobile applications in the second quarter of this year look like according to the new data from App Annie. In downloads:

  1. TikTok
  2. Zoom Cloud Meetings
  3. Facebook
  4. WhatsApp Messenger
  5. Instagram
  6. Facebook Messenger
  7. Google Meet (ex-Hangouts)
  8. Telegram
  9. Snapchat
  10. Netflix

In consumer spend:

  1. TikTok
  2. Tinder
  3. YouTube
  4. Tencent Video
  5. Disney+
  6. Netflix
  7. IQIYI
  8. Google One
  10. Pandora Music

In montly active users:

  1. TikTok
  2. WhatsApp Messenger
  3. Facebook Messenger
  4. Instagram
  5. Twitter
  6. Amazon
  7. TikTok
  8. Netflix
  9. Spotify
  10. Telegram

For more data and insight, visit App Annie's blog.