Learn how smartphone use will change in the nearest future around the globe from the article. Are there going to be new opportunities for the businesses?
CNBC published the highlights of a new analytical report just released by the World Advertising Research Center (WARC). Using data from GSMA, an industry organisation representing the interests of mobile network operators globally, the WARC experts forecast 72.6% of total internet users to access the internet only from their mobile phones by 2025. This will be roughly 3.7 billion people all over the globe.
At the same time, experts expect that only 69 million people will access the worldwide web from the desktop alone. And approximately 1.3 billion are expected to do that via both types of devices.
According to WARC, five countries — China, India, Indonesia, Nigeria and Pakistan — will account for the biggest part of the continuing global growth in mobile phone usage.
Around 2.4 billion people will still not own a smartphone in 2025.
As far as the current situation is concerned, WARC reports that a total of about 2 billion people access the internet from smartphones only.
Such great numbers confirm that businesses all over the world should pay significant attention to the opportunities brought in by the mobile internet, such as selling products via the mobile. In 2018, according to App Annie's report, mobile applications generated a total of $101 billion, with China making up 40% of the spend — including in-app purchases, subscriptions, and paid downloads, with most of the money spent on mobile games.